Transferable Skills Workshop 2

Transferable Skills Workshop II

22 -24 March 2021, Online

Location, date

Transferable Skills Workshop II  (TSW II)

  • Date: 22-24 March 2021
  • Virtually and online (due to the COVID-19) 
  • Participants: ESRs from WON and EID projects coordinated by Aston: REAL-NET, FONTE and MOCCA   
  • NOTE: All times are CET
    Please check time-differences to your own location.

A participation link will be emailed closer to the time


This Transferable Skills Workshop is organised jointly by projects WON, FONTE,  REAL-NETMOCCA and with additional selected participation of students from MEFISTAPOST-DIGITAL.

The aim of this 3-day workshop is is to give an overview of:

conveying their broad principles and cover methods used to achieve their objectives.

Due to COVID-19 the workshop will be held entirely online in an interactive format allowing group work and high-level discussions with experienced facilitators.


Day 1_ 22 March 2021_Agenda


Facilitator: Warrick Harniess of ‘ Scandinavia Stories

09:00 – 13:00 Session 1: Designing the Customer Experience (4 hours)

Introduction (45 minutes)

Activity 1: Understanding Customers (45 minutes)

Activity 2: Mapping the buying journey (45 minutes)

Activity 3: Designing a brand and a business model (45 minutes)

Presentations and discussion (60 minutes)

14:00 – 18:00 Session 2: Designing the Operating Model (4 hours)

Introduction (30 minutes)

Activity 1: Creating the company value chain (45 minutes)

Activity 2: Staffing the value chain (30 minutes)

Activity 3: Preparing the pitches (85 minutes)

Presentations and discussion (60 minutes)

Day 2_ 23 March 2021_Agenda


Facilitator: Dr Robin Henderson

09:45- 17:15 Project Management: Your PhD and Beyond

This interactive workshop will explore the practical application of project management to research projects. Throughout the workshop it will be discussed how the same skills that can be applied within research can be applied to future projects that participants may undertake both within and beyond academia with a variety of stakeholders including in industry, business start up and public sector.

Workshop approach:
A blend of plenary input and lots of small group discussions (project success), group work (identifying and mapping stakeholders, work breakdown structures, risk management), and signposting to additional resources (including project management tools, sector specific resources, project management best practice).

Day 3_ 24 March 2021_Agenda


Facilitator: Prof. John Dudley

10:00 – 12:00 

Science Communication for Early Career Researchers

Effectively communicating science to different audiences is essential for all researchers. This workshop and open discussion will look at what makes effective science communication to a variety of different audiences.


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Warrick Harniess
Founder of Scandinavia Stories Ltd
Warrick Harniess is the founder of Scandinavia Stories Ltd, a learning and development consultancy that specialises in marketing-communications and business start-up support. He regularily teaches at UK universities such as University College London, Imperial College, University of Manchester, University of Southampton, University oh Hull, University of Liverpool, University of Southampton and University to name but a few. Warrick learned his craft during a ten-year career at Pearson Education, and as a lifelong musician inspired by punk rock and the do-it-yourself ethos. Warrick’s book, Red, White and Radical: What Organisations Can Learn About Change from the Rise of American Conservatism was published by Routledge in 2020.
Robin Henderson
Dr Robin Henderson is a Higher Education consultant with a specific interest in enhancing institutional research capacity through developing researchers and research leaders. Through his work with over a dozen research intensive universities he has a deep knowledge and understanding of the challenges academics and researchers face in undertaking world leading research and regularly works with PhD students, PDRAs and academic staff. Robin facilitates around 130 workshops each year with a mix of training (focussing on leadership and research management) and facilitation (focussed on the development of strategy and research themes). Before working as a consultant, he was a postdoctoral research fellow and lecturer in the School of Engineering at the University of Aberdeen. Whilst in academic roles he published over 15 peer reviewed research papers and was involved in grant capture of £700k. Much of the research work he undertook was funded by industry and resulted in several innovations which were implemented by industrial partners.  He currently teaches on two MSc programmes linked to project management.
John Dudley
Prof John Dudley does not require an introduction to students of Photonics! Having a long string of acronyms to his name, John Dudley PhD FOSA FEOS FIEEE FInstP FSPIE DSc h.c. Hon FRSNZ received B.Sc and Ph.D. degrees from the University of Auckland, New Zealand in 1987 and 1992 respectively and is Professor at the University of Franche-Comté in Besançon, France. He has made particular contributions in the fields of ultrafast optics, supercontinuum generation and the science of rogue waves, and has published over 500 contributions in journals & conference proceedings and delivered over 120 invited talks at major conferences. His research has been extensively cited (14700 times Web of Science; 23000 times Google Scholar) and his h-index is an impressive 59/63/71. He has been awarded numerous scientific prises for his work (Harold E. Edgerton Award of SPIE, R. W. Wood Prizes of OSA) and been elected an Honorary Fellow of the Royal Society of New Zealand Te Aparangi. Apart from his scientific accolades, John, an SPIE Senior Member, is known as a thought leader in his field as well as for his dedicated outreach and science-focused communication in the public sphere. As chair of its steering committee, he was instrumental in creating UNESCO’s International Year of Light and Light-based Technologies for 2015.